Nearpeer is a Web-based platform that offers online courses for students to study at their own convenience and significantly improve learning outcomes. The mission of Nearpeer is to make quality education accessible to each and every student in Pakistan where more than 20 million children are out of school. The platform leverages artificial intelligence on its platform to classify students into categories and offer low-cost tailor-made solutions for individual students, thus eliminating students’ need of attending expensive and far flung academies.
Nearpeer uses social media, primarily Facebook, Twitter and Instagram, for various purposes such as community mobilisation, community engagement, market validation and marketing. It uses Facebook groups for each vertical Nearpeer is operating in and populates it with thousands of students who engage in discussions on different topics relevant to their studies and education in general. Social media platforms also enable them to connect with students personally and give them free-of-cost guidance.