Initiative: Odisha Police
Organization: “Paree Payee Kata Tiye” (A Word For The Little Angel)
Location: Odisha, India
Odisha Police in collaboration with UNICEF initiated a unique, one-of-akind collective action against child sexual abuse comprising of short-term and long-term strategies focused on prevention and response. A short-term campaign in this direction was designed to connect the dots of various stakeholders and help them collectively come on board to prevent child sexual abuse. The campaign, called “PAREE PAYEE KATHA TIYE” (A Word for the Little Angel) was implemented over 15 days from May 28 – June 12 2018, in the first phase across the state of Odisha, and reached out to the millions who lack awareness and support. The campaign was designed as an effort to institutionalise “People-Friendly Policing” by removing fears and inhibition towards police, while creating an enabling environment for active reporting of cases of child sexual abuse.