Organisation Name: Indian Institute of Management, Rohtak
Contact Parson: Dr. Suresh Jhakar
Email Id: firstname.lastname@example.org
Facebook Page: https://www.facebook.com/IIM-Rohtak-443208252446937/
This initiative taken by the Indian Institute of Management (IIM), Rohtak, fully achieves the goal of successful public relation (PR) — building goodwill and creating positive word of mouth without biases, comparisons and self-proclamation. Its PR activities are very comprehensive in reaching out to all stakeholders, not only external but also internal audiences. IIM Rohtak’s PR involves its students, faculty, administration, aspirants and even the local community to actively participate in its initiatives. It presents interesting stories and accounts of events and personal experiences written by the students. Its dedicated team always makes sure that public information is reported accurately and in an unbiased manner.
With the motto, “Management through knowledge and values”, which emphasises that effective managers are those who work for the holistic development of the society they live in, IIM-R has so far covered the following projects:
Social: Run for the Girl Child; Bapu ka Chashma; Every Child in School
Educational: Spreading word about various summits, sharing insights, management conclaves, internship experiences, educational blogs and articles; helping aspirants via webinars and answering their queries
Cultural: Giving a peek into IIM-R via our blog; LIFE@IIM-R; social media coverage of festival celebrations
Events (summits and management conclaves): To interact with corporate leaders and act as a bridge between the corporate and academic world
Admissions: Build goodwill; foster the image of IIM-R; attract the best minds from the country
Social Initiatives: Spread awareness about issues plaguing the country at large and specifically the state of Haryana; showcase IIM-R’s contribution to the society
Organisation Name: Uttar Pradesh Tourism Department
Contact Parson: A.C. Mishra
Email Id: email@example.com
Facebook Page: https://www.facebook.com/UttarPradeshTourism/
Uttar Pradesh Tourism Department’s project straight-forwardly zeros in at rising social awareness of the state. It believes that with the prevalent trends of social media presence, not only restaurants, movie theatres and historical monuments are being tagged on the web cloud but also, prominent leaders and celebrities, organised initiatives and news channels are creating buzz over the social media. It is precisely this phenomenon that the project thrives on.
Capitalising on social media platforms like Facebook and Twitter, it is kicking up the notch of web visibility of the sincere efforts and initiatives of the government. It goes without saying that even the much-concerned and looked-after initiates of a government will pass by general onlookers eyes unnoticed if it isn’t heightened and brought to the notice of them. This is where social media comes to its aid. By a sustained update of its activity, its various social media accounts deliver to the common man news about how and what is the government doing to promote tourism in the state.
The three tier social media system, inclusive of Facebook, Twitter and Instagram ensures a holistic coverage and maximum outreach. Instead of just broadcasting on the official website, it intends to make out project seen and recognised over the various channels of social media.
The social media presence of the department is proving a great step towards communication of the events and schemes of the department with various stakeholders. Department has a twitter reach of around 1800 followers along with a Facebook reach of around 45000 people.