This category recognises group or community efforts and initiatives that use various platforms of social media effectively for social and developmental purposes.
This category recognises efforts where social media has been used as a PR tool to successfully and effectively put across views and right messages to the desired constituencies.
This category acknowledges social media practices that are breaking the stereotypical image of women and projecting women-related issues to find a way towards their empowerment.
Social Games & Entertainment
This category recognises innovative initiatives on social media, which have enabled joy, fun, entertainment and games at the touch of tap.
Social Commerce & Enterprise
This category is dedicated to recognising those pioneers who are using social media to attract global audience and leverage them for their socio-commercial products and services.
Crowdsourcing, Crowd Economy and Crowd Funding
This category recognises initiatives and efforts that turned to crowdsourcing, crowd funding or crowd economy to turn their ideas into reality.
Communication, Advocacy & Development Activism
This category recognises efforts and initiatives that use social media mechanism and platforms as a tool for advocacy, building opinions and converting them into development activism.
Citizen Media & Journalism
This category acknowledges initiatives by open media enthusiasts who use social media platforms as a channel to broadcast their views, real time stories and pictures for those who are voiceless and may not have any mainstream media platform.
This category recognises initiatives taken to improve online safety associated with using social media