Initiative: EverydayMumbai
Organization: EverydayMumbai
Facebook: @everydaymumbaicity
Twitter: @everydaymumbai
Website: www.everydaymumbai.com
Finding the spark in everyday life
EverydayMumbai is a photography-based community on Instagram, a social media platform. The project runs entire on community contribution and crowdsourcing mechanism, with it receiving submissions from Instagrammers from all over Mumbai city. Photographers or Mumbai lovers looking to be featured on this page, post the photos on their respective pages with the hashtag #everydaymumbai.
The aim of the project is to share photographs from Mumbai city and its residents. Photographs that highlight various events happening in the city or capture issues that the city is facing are specifically curated for the EverydayMumbai page. The project has managed to reach out to over 1,00,000 followers on Instagram in the last three years, and has shared about 2,00,000 photographs through its page.
EverydayMumbai aims to be a democratic and collective voice of the photographers who document the city, its issues, its life and its people. The photographers featured on its page could be by amateurs or professional photographs, which its curators believe is one of the reasons for its popularity. The idea behind the project is to take the photography beyond newspapers and magazines — as well as outside the realms of art galleries — to the fingertips of the young demographic through channels. The project hopes its audience to be motivated to document their city and be the visual storytellers of Mumbai.
EverydayMumbai has been recognised as a Winner for the year 2017 in the category Citizen Media & Journalism for creating a crowdsourced photography community.


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