Initiative: Aurat Raaj (Women Rulers)
Organization: Aurat Raaj
Aurat Raaj is a feminist platform in Pakistan that inspires and educates girls and women through innovative digital content in an effort to deliver progressive ideas about women empowerment. Through blogs, videos, workshops, mobile screenings, chatbots and an animated character called Raaji, it addresses issues of self-defence, body confidence, consent, reporting abuse, seeking help for harassment, hygiene, reproductive health and sex. These are topics that educators, parents and often even siblings do not consider important enough to discuss or feel too shy to discuss.
Aurat Raaj uses social media channels, particularly Facebook and Twitter, to share news and updates about the conditions, problems and successes of Pakistani women; to share progress of their initiatives; to find a wider audience for their articles and videos; to recruit writers, volunteers and other human resources; to share career and educational opportunities for girls and women; and to highlight and celebrate role models and mentors, among other things. This has motivated to hundreds of girls to build confidence, and even discuss their health, hugiene and body issues in a safe private communication.