Initiative: MedHealth TV
Organization: MedHealth TV
MedHealth TV is a YouTube channel with more than 280 short animated and multimedia videos addressing issues of women health, pregnancy and postnatal care. The platform provides engaging and informative video-based content in Hindi, Telugu, Kannada and Tamil. It is because of their easy-to-understand content that has got the channel more than 22 million unique views in the last two years, and monthly viewership of 2.5 million.
Besides providing access to health videos via YouTube, MedHealth TV’s website enables peer to peer learning through a forum where users can communicate with a physician. As much as 90 per cent of MedHealth TV’s content is accessed from mobile devices across South Asia, primarily India and Pakistan, and the Middle East, earning the channel more than 100 shares on social media every day. The platform has recently started and online and telephonic chat service that provides users with relevant information on a chargeable basis.