Initiative: MISSING Public Art Campaign
Organization: MISSING Public Art Campaign
Country: India
Facebook: @missingpublicart
Twitter: @missingirls

There are an estimated 27 million adults and 13 million children around the world who are victims of human trafficking. Approximately 75 to 80 per cent of human trafficking is for sex. MISSING seeks to bring this issue into the open in a non-preachy, interactive and thought-provoking manner. MISSING is a public art and awareness campaign that focuses on creating a sensitised, subconscious awareness about sexual trafficking across civil society. It uses simple but powerful silhouettes of women against an urban skyline or in a public space to engage people. MISSING successfully combines art and technology in innovative ways to engage public in a highly visual, non-preachy and impactful manner through combination of installations, interactive murals, art and gaming environment. Recently, the creators of MISSING built a public art project that allows users to talk to the art using a Facebook chat bot.

Social media, primarily Facebook and Instagram, has played a pivotal role in helping MISSING reach a larger audience and build a digital community that has access to relevant information on trafficking and are willing to solve the issue. In 2015, MISSING raised Rs. 16 lakh on Wishberry, and another $50,000 on Kickstarter in 2017.