for empowering learners through social media to launch & promote several unique services

Initiative: Rising to the COVID Crisis
Organization: National Digital Library of India
Facebook: @NDLIndia
Twitter: @NDLIndia
Location: West Bengal, India

‘Rising to the COVID Crisis’ is the initiative of the Government during the pandemic to make digital educational resources freely available at a scale to learnings of all levels and disciplines across the country.

By providing learners with curated collection of school and undergraduate learning resources for ‘study at home’, allowing users to generate and execute research it, online bank of JEE questions and guides, and a collection of reference materials pertaining to CBSE.

For the purpose of raising awareness, the initiative used LinkedIn and Twitter, and for organising, promoting, and live-streaming numerous stakeholder interactions including webinars with education institutions across India — Facebook and Instagram was used.

The initiative has reached 16.5 million on social-media with 0.3 million engagements, 1.7million impressions, and directed NDLI’s focus to service based as opposed to repository based.