Initiative: UNICEF India
Organization: Smart Betiyan
Facebook: @unicefindia
Twitter: @UNICEFIndia
Location: Uttar Pradesh, India

UNICEF India initiated ‘The Smart Betiyan’ to ensure adolescents and young women become active participants in their communities by building their skills to become capable storytellers in their own right. The Smart Betiyan campaign was powered with the perspective that the districts that witness high cases of child marriage, adolescent girls are the ideal candidates to seek out to tell the stories in order to fight child marriage. UNICEF India works in over 190 countries to protect the rights of every child, and has spent 70 years working to improve the lives of children and their families. UNICEF provides technical assistance to the Government for social protection schemes related to children through policy and advocacy support, evidence generation, capacity development and monitoring and evaluation.