for running a fundraiser concert on Facebook to feed affected families of the Sunderbans
Initiative: Be For Bengal Initiative By Sourendro-Soumyojit
Organization: Verb Stories
Facebook: @verbstories
Twitter: NA
Website: www.verbstories.com
Location: West Bengal, India
‘Be For Bengal’ was a digital campaign on Facebook involving only donors to raise money for the affected 4.5 million population of Sundarbans due to Covid-19 and Super Cyclone Amphan. The UNESCO World Heritage Site holds a population of small agriculturists, fishermen, honey gatherers, etc. The singer-performer duo — Sourendro-Soumyojit hosted a closed group Facebook live concert to raise money from donors by advertising and paid promotion on YouTube, Instagram, and Facebook.
The Facebook fundraiser with 30 artists from all over the country was able to collect INR 6,34,245 with 1,500 attendees
